Agri-food products with GI or Bio favor more sustainable production systems. They are part of a set of strategies that seek to counter the conception of food as commodities, aiming at sustainable territorial development. 

Olive oil benefits from a growing interest from consumers in the global market due to the gradual popularity of the Mediterranean diet, the superior quality of some types of olive oil, and the proven health benefits of its consumption.

Generalization does not help and it is difficult for each Firm to identify what information is most useful to work with, in order to create its Strategy and achieve the best participation in global digital commerce.

Three dimensions emerge as fundamental in the design and robustness of the Strategy, so each Firm must: